South Dakota’s Ambassador

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South Dakota’s Ambassador

Governor Noem is the most effective ambassador that South Dakota has to the rest of the nation. Her message of Freedom attracts visitors to spend their tourism dollars here and brings families from all corners of the country to move here and join us.

During the pandemic, when Americans in other states were locked down, Governor Noem launched a nationwide ad campaign to encourage tourists to come celebrate Freedom in South Dakota. After that, South Dakota broke nearly every tourism record on the books.

Lately, the media has been critical of Governor Noem’s efforts to travel the country as an ambassador for the state. But those efforts are important.

When Governor Noem goes to other states, she is telling South Dakota’s story. She’s telling people about our way of life, our respect for Freedom and the Constitution, and our “Open for Business” approach. And the people she’s talking to are exactly the type of people that we’d love to have move here.

Here’s why that matters: we need more Freedom-loving Americans to move to South Dakota. Our economy is roaring. We have fewer than 700 people in the state on unemployment and nearly 27,000 open jobs. Every town that Governor Noem visits has “Help Wanted” signs in many businesses. But we can’t fill all of the jobs with the people who are already here.

Just look at voter registrations in South Dakota. Since March 2020, when the pandemic hit South Dakota, voter registrations have swung overwhelmingly Republican. There are more than 31,000 new Republican registrations. In the same timeframe, Democrat registrations are down by more than 3,000. So the folks moving here aren’t voting Democrat!

South Dakota respects Freedom more so than any other state. Governor Noem will continue to share that message with the nation to attract more Freedom-loving Americans to move to South Dakota.

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